As 2022 continues down the tracks, we¡¯re watching the trends in B2B marketing tactics and strategies that organizations are applying with success. Below, we highlight three of these B2B marketing trends that you should explore and consider implementing to get more from your marketing.
Video
Video continues to prove itself as one of the best ways to grab an audience¡¯s attention. As more events turn to virtual or hybrid formats and content becomes primarily digital, keeping audiences engaged is becoming more challenging. Editing down small segments of recorded webinars is a great way to multiply content and produce valuable video. Along the same lines, transcribing the dialogue from produced videos provides great raw material for blog posts and long-form written content. Other video offshoots gaining traction include Gifs, succinct animations and video ads on social media channels¡¯ story features.
Podcasts
Podcasting is an incredibly useful tool to add to your B2B marketing mix, and more and more organizations are incorporating it. Podcasts can help you reach a busy executive audience who doesn¡¯t have time to consume more traditional forms of content. By creating a podcast, you can provide an episodic medium you can build off of. Podcasting can also help humanize your brand through the sharing of personal experiences and stories. Audiences growing more comfortable translate to conversions and stronger relationships. Without a doubt, podcasting is more popular than ever, with 37% of Americans having listened to a podcast in the past month. Reasons why podcasting is attractive include:
Low equipment needs and production costs?
A limitless variety of styles and approaches (e.g., interviews, single host, etc.)?
Opportunities to incorporate different topics and key partners??
One of the newest trends in B2B marketing, influencer marketing, involves partnering with well-regarded businesses and people associated with your organization to help you build credibility and an online network of support. Think of influencer marketing as another form of online networking¡ªbuilding valuable connections to expand and strengthen your marketing net. B2B influencer marketing drives 11x sales ROI when added to the digital marketing mix and can help you:
Connect with a larger audience. When your organization collaborates with a B2B industry leader for influencer marketing, you get the opportunity to connect with their audience and reach a large group of potential leads.
Increase customer trust. Your audience remembers and trusts known industry leaders. Having influencers support your organization results in increased audience retention and trust.
Rise as an industry expert and thought leader. Associating yourself with someone or some company highly respected in your industry adds validity and helps you be seen as more credible at the same time.
Take Your B2B Marketing to the Next Level
Applying these B2B marketing trends can give your team new traction to improve marketing efforts and set your organization up for success. It¡¯s hard to stand out in a crowded B2B marketing landscape, so continue to test the waters by diversifying your marketing mix.
Looking for more top trends to watch out for in 2022? Check out the other posts in our series, lead generation trends and email marketing trends! Plus, as a full service B2B marketing tech agency, we provide a variety of turnkey B2B marketing services that will take your business success to the next level. Contact us today or request a free marketing consultation.
¡°Our adventure is over and done with,¡± Dick said. ¡°It has gone ¡®poof¡¯ like a bursted soap bubble.¡± ¡°Let¡¯s lock up, here, and join Jeff,¡± suggested Sandy. From their cockpits Sandy and Dick watched the hydroplane. At cruising speed their airplane made nearly three miles to the hydroplane¡¯s one. Its mysterious occupant must know that they were trailing him, but he held to a straight course so that his lights were never in a different place as their craft above swung to show its observers the red and then the green. ¡°Then we have found the man who is guilty!¡± exclaimed Dick. ¡°He was with Tommy Larsen, hired him to go out to meet the yacht!¡± ¡°What about Mr. Whiteside¡ªand Jeff?¡± Dick wanted to get to the bottom of a startling situation. ¡°Then that woman¡ªMimi¡ªcame back to rejoin Jeff!¡± argued Larry, and broke into a run. ¡°Come on, fellows!¡± ¡°Yes! There they are! Just a little below our level.¡± "I knew," Cairness said, turning to Landor after a very short silence, "that you and Mrs. Landor were somewhere along here. So I left my horse at a rancheria across the hill there," he nodded over his shoulder in the direction of the looming pile just behind, "and walked to where I saw the fire. I saw you for some time before I was near, but I ought to have called out. I really didn't think about startling you." "I rather thought that might be too much for even you," said Cairness. The Englishman lost his coolness. Again he rushed savagely at Shorty, with less care in his guard. Shorty evaded his mighty blow, and reaching up under his guard struck him on the chin so hard that the Englishman fell like an ox. "Deacon, these brothers and sisters who have come here with me to-night are, like myself, deeply interested in the moral condition of the army, where we all have sons or kinsmen. Now, can't you sit right there and tell us of your observations and experiences, as a Christian man and father, from day to day, of every day that you were down there? Tell us everything, just as it happened each day, that we may be able to judge for ourselves." She made a quick recovery, and Robert and Peter were christened at Easter-time. Naomi looked every inch the proud mother. Her slight figure had acquired more matronly lines, and she even affected a more elderly style of dress. For some time afterwards, proud and beloved, she really felt that motherhood was her vocation, and when in the course of the summer she[Pg 90] realised that her experiences were to be repeated, she was not so sorry as she had been before. She hoped desperately it would be a girl¡ªbut this time said nothing to Reuben. "Because you gave those things up of your free will¡ªthey were made to give them up by force. You've no right to starve and deny other people as you have to starve and deny yourself." "I'll make him pleased. You leave father to me for the future." "But I d?an't want you to waste your money." HoMEÄÚÉ伤Çéɧ±¬
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