On the evening of September 10th, 2001, Christa Kleinhans Tuttle was attending a networking event and needed to make a decision: would she pass out resumes or business cards? After years of climbing the corporate ladder, the opportunity had presented itself for Christa to go off the beaten path and begin her own entrepreneur’s journey. However, the decision was risky, and to fail would be a career setback. With no time left to debate, Christa chose to begin her own marketing agency that evening and passed out business cards for The CS Company (later renamed Launch Marketing). When she woke up the next morning, the whole world had changed.
This is what Christa recently discussed with Thom Singer on the podcast Cool Things Entrepreneurs Do, nearly fifteen years after the historic day. Thom, the host and founder of the podcast, chatted with Christa about her personal? entrepreneur’s journey, from her first year and a half of being in business through marriage and motherhood to now, as the successful CEO of a boutique marketing firm.
Advice?for Up-and-Coming Entrepreneurs
One of the highlights of the podcast was Christa¡¯s advice to budding entrepreneurs. When asked what she would recommend new business owners do, she gave two pieces of advice:
¡°Develop a clear vision for your company.¡± –?Whether you¡¯re in the service industry or creating a new product, think clearly about what pain points you can solve for your potential audience. Solve a problem that will make an impact on your customer.
¡°Don¡¯t reinvent the wheel.¡± –?When it comes to processes and scaling, efficiency is key. In a fast-paced environment, a lack of communication between individuals means that every new person to take on a task will metaphorically to reinvent the wheel to complete their job. It¡¯s better to spend time learning from others¡ªwhat works, what doesn¡¯t work, and even what fails miserably¡ªto avoid mistakes in the future.
A Recipe for Success
Beyond entrepreneurial advice, Christa discussed the importance of work-home balance in maintaining a successful and fulfilling life. When she¡¯s not leading the Launch team, Christa is a kick-ass mom, an avid horse rider, and involved with Breakthrough Austin, as well as a number of other mentoring organizations. One of the core values of Launch Marketing is to maintain a passion for everything we do, and Christa spoke passionately both about her work life and about her life away from the office.
It is her passion for work that pushed Christa through the first challenging two years of business, immediately following 9/11. The country was in a period of great turmoil, and Christa commented that there were times in the fledgling years of Launch Marketing that she wondered what she had gotten herself into. However, she knew after hiring her first employee that she had chosen the right path for herself. And even in the difficult years, she persisted with positivity. ¡°There was never a time when I thought, ¡®Wow, I wish I were on a different path.¡¯ This is my path.¡±
Want to hear the rest of the podcast and learn more about Christa¡¯s story? Check it out here!
¡°Our adventure is over and done with,¡± Dick said. ¡°It has gone ¡®poof¡¯ like a bursted soap bubble.¡± ¡°Let¡¯s lock up, here, and join Jeff,¡± suggested Sandy. From their cockpits Sandy and Dick watched the hydroplane. At cruising speed their airplane made nearly three miles to the hydroplane¡¯s one. Its mysterious occupant must know that they were trailing him, but he held to a straight course so that his lights were never in a different place as their craft above swung to show its observers the red and then the green. ¡°Then we have found the man who is guilty!¡± exclaimed Dick. ¡°He was with Tommy Larsen, hired him to go out to meet the yacht!¡± ¡°What about Mr. Whiteside¡ªand Jeff?¡± Dick wanted to get to the bottom of a startling situation. ¡°Then that woman¡ªMimi¡ªcame back to rejoin Jeff!¡± argued Larry, and broke into a run. ¡°Come on, fellows!¡± ¡°Yes! There they are! Just a little below our level.¡± "I knew," Cairness said, turning to Landor after a very short silence, "that you and Mrs. Landor were somewhere along here. So I left my horse at a rancheria across the hill there," he nodded over his shoulder in the direction of the looming pile just behind, "and walked to where I saw the fire. I saw you for some time before I was near, but I ought to have called out. I really didn't think about startling you." "I rather thought that might be too much for even you," said Cairness. The Englishman lost his coolness. Again he rushed savagely at Shorty, with less care in his guard. Shorty evaded his mighty blow, and reaching up under his guard struck him on the chin so hard that the Englishman fell like an ox. "Deacon, these brothers and sisters who have come here with me to-night are, like myself, deeply interested in the moral condition of the army, where we all have sons or kinsmen. Now, can't you sit right there and tell us of your observations and experiences, as a Christian man and father, from day to day, of every day that you were down there? Tell us everything, just as it happened each day, that we may be able to judge for ourselves." She made a quick recovery, and Robert and Peter were christened at Easter-time. Naomi looked every inch the proud mother. Her slight figure had acquired more matronly lines, and she even affected a more elderly style of dress. For some time afterwards, proud and beloved, she really felt that motherhood was her vocation, and when in the course of the summer she[Pg 90] realised that her experiences were to be repeated, she was not so sorry as she had been before. She hoped desperately it would be a girl¡ªbut this time said nothing to Reuben. "Because you gave those things up of your free will¡ªthey were made to give them up by force. You've no right to starve and deny other people as you have to starve and deny yourself." "I'll make him pleased. You leave father to me for the future." "But I d?an't want you to waste your money." HoMEÄÚÉ伤Çéɧ±¬
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