Launch¡¯s client is a mid-market security organization that protects devices, data, applications and users from evolving cyber threats with proprietary technology, algorithms and expertise. When Launch¡¯s anonymous client recognized an opportunity to elevate its search engine marketing efforts, they looked to Launch Marketing to provide advisement and execution for their pay-per-click (PPC) campaigns and to increase their organic web traffic via search engine optimization (SEO).
The Results
Launch developed and executed an array of PPC campaigns for this mid-market security organization that delivered more than 1.5 million annual impressions. Launch also analyzed results and engagement data to identify high-performing keywords and ad direction as well as negative keywords and demographic inclusions that were previously delivering low value impressions and limited clicks.
To improve search engine optimization efforts, Launch helped the organization redefine their keyword phrase targets and audited their website (along with those of key competitors) to identify benchmarks and opportunities for quick ranking wins. This resulted in the brand moving ahead of competitors on 6 focal keyword phrases in the first 90 days of the program. Launch also advised on deeper site architecture and publishing processes that could be modified to apply SEO best practices for new gains.
Launch¡¯s partnership with the organization¡¯s Demand Generation team led to more than a 260% improvement in click-through rates, as well as significant improvements in Quality Scores and Cost-per-Click for their PPC campaigns. Additionally, Launch provided guidance on campaign tracking mechanisms for better visibility of conversions and overall campaign performance. In just the first three months of search engine optimization work, Launch helped their brand move up more than 150 spots in ranking for priority keyword phrases and illuminated the focal points of competitors in the marketplace. With momentum and effective measurement now in place, the organization is poised to continue getting more from its search engine marketing efforts.
“Launch’s partnership with the organization’s Demand Gen team lead to an over 260% improvement in click-through rates…”
¡°Our adventure is over and done with,¡± Dick said. ¡°It has gone ¡®poof¡¯ like a bursted soap bubble.¡± ¡°Let¡¯s lock up, here, and join Jeff,¡± suggested Sandy. From their cockpits Sandy and Dick watched the hydroplane. At cruising speed their airplane made nearly three miles to the hydroplane¡¯s one. Its mysterious occupant must know that they were trailing him, but he held to a straight course so that his lights were never in a different place as their craft above swung to show its observers the red and then the green. ¡°Then we have found the man who is guilty!¡± exclaimed Dick. ¡°He was with Tommy Larsen, hired him to go out to meet the yacht!¡± ¡°What about Mr. Whiteside¡ªand Jeff?¡± Dick wanted to get to the bottom of a startling situation. ¡°Then that woman¡ªMimi¡ªcame back to rejoin Jeff!¡± argued Larry, and broke into a run. ¡°Come on, fellows!¡± ¡°Yes! There they are! Just a little below our level.¡± "I knew," Cairness said, turning to Landor after a very short silence, "that you and Mrs. Landor were somewhere along here. So I left my horse at a rancheria across the hill there," he nodded over his shoulder in the direction of the looming pile just behind, "and walked to where I saw the fire. I saw you for some time before I was near, but I ought to have called out. I really didn't think about startling you." "I rather thought that might be too much for even you," said Cairness. The Englishman lost his coolness. Again he rushed savagely at Shorty, with less care in his guard. Shorty evaded his mighty blow, and reaching up under his guard struck him on the chin so hard that the Englishman fell like an ox. "Deacon, these brothers and sisters who have come here with me to-night are, like myself, deeply interested in the moral condition of the army, where we all have sons or kinsmen. Now, can't you sit right there and tell us of your observations and experiences, as a Christian man and father, from day to day, of every day that you were down there? Tell us everything, just as it happened each day, that we may be able to judge for ourselves." She made a quick recovery, and Robert and Peter were christened at Easter-time. Naomi looked every inch the proud mother. Her slight figure had acquired more matronly lines, and she even affected a more elderly style of dress. For some time afterwards, proud and beloved, she really felt that motherhood was her vocation, and when in the course of the summer she[Pg 90] realised that her experiences were to be repeated, she was not so sorry as she had been before. She hoped desperately it would be a girl¡ªbut this time said nothing to Reuben. "Because you gave those things up of your free will¡ªthey were made to give them up by force. You've no right to starve and deny other people as you have to starve and deny yourself." "I'll make him pleased. You leave father to me for the future." "But I d?an't want you to waste your money." HoMEÄÚÉ伤Çéɧ±¬
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The Project
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