Sales and marketing alignment is critical for B2B technology companies. It is achieved through a harmonized framework of well-defined lead metrics, clear communication loops and shared qualification expectations across both departments. When sales and marketing leaders universally adopt this approach, it fortifies the sales funnel and cultivates exceptional customer experiences.
However, when misalignment occurs, friction emerges, leading to weakened sales funnels and unproductive exchanges such as, ¡°You¡¯re not getting us enough leads¡± countered by, ¡°You¡¯re not converting enough leads.¡± Recognizing and addressing these misalignment challenges will drastically improve sales and marketing collaboration.
Our Approach to Sales and Marketing Alignment Services
Our services address every area of potential misalignment between marketing and sales leadership.
Define client profiles: By establishing client profile criteria, we can ensure sales and marketing leaders share a common understanding of the ideal prospect. These descriptive client profiles serve as the foundation for identifying a target audience and guiding the development of all sales and marketing messaging. With client profiles in place, marketing can create sales enablement collateral that speaks directly to buyer pain points, empowering sales team leaders to convert new prospects.
Develop lead funnels and lead scoring: We utilize lead funnel development to engineer a systematic process to lead management, creating a smooth journey from initial contact to conversion. Our lead scoring model evaluates and prioritizes leads based on their potential to convert, ensuring an efficient allocation of resources.
Establish service-level marketing agreements: In addition to lead management, our service-level marketing agreements establish clear roles, responsibilities and expectations between sales and marketing teams, fostering a culture of collaboration.
Deliver performance reporting: To bring it all together, performance reporting offers actionable insights, enabling sales and marketing teams to track progress and refine alignment efforts for continued success.
Why Partner with Launch Marketing for Sales and Marketing Alignment Services?
Since 2001, Launch Marketing has helped B2B clients in Austin and beyond achieve alignment, including Agile Velocity, Innography, Mspark, ProvenIT Solutions, RetailMeNot and more. Let’s work together to optimize your sales and marketing efforts for lasting success. Schedule a free consultation today to accelerate lead generation and enhance your sales funnel.
Lead funnel development/lead scoring model creation
Service level agreements
Communication metrics/streams establishment
Martech optimization/performance reporting
Ideal client profile criteria
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“Working with Launch has exceeded our expectations, the organization, follow up and most importantly the results have been impressive.”
J. Patrick Guider, Jr., President and CEO, Topaz Technologies
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