As Temenos sought to expand its presence in the U.S., they turned to Launch Marketing for support on content strategy and development for campaigns across different customer segments. Before diving into campaign planning and execution, Launch worked with Temenos to understand their strategic goals and business models and to understand their brand voice and positioning. This work guided the language and tone of content pieces for campaigns and supplemental marketing activities.
To engage their audience in the U.S., Temenos’ Changemakers campaign focused on highlighting individuals who helped make banking better and empowered people to take control of their financial futures. To build campaign momentum, Launch developed a wide range of assets by interviewing Temenos leaders and clients and by refreshing previously developed assets. This work produced many new blog posts, infographics, eBooks and more to support the Changemakers campaign and successful initiatives in digital banking, risk management and humanizing banking interactions.
The Results
With support from Launch, Temenos, was able to quickly elevate their U.S. presence via thought leadership and segment focused campaigns featuring high-quality content and core messages that resonated with their target audiences.
After the Changemakers Campaign, Launch continued to support Temenos¡¯ content development efforts. These assets highlighted individual though leaders within Temenos, the organization¡¯s focus on human-centered design, and emerging products. Launch contributed original content pieces and refreshed existing assets to streamline content development and accelerate the use of assets in marketing and sales activities.
¡°Launch was a dream to work with. They took time to understand who we are and then consistently produced quality content that we could quickly use in campaigns with few to no edits on our part.¡±
¡°Our adventure is over and done with,¡± Dick said. ¡°It has gone ¡®poof¡¯ like a bursted soap bubble.¡± ¡°Let¡¯s lock up, here, and join Jeff,¡± suggested Sandy. From their cockpits Sandy and Dick watched the hydroplane. At cruising speed their airplane made nearly three miles to the hydroplane¡¯s one. Its mysterious occupant must know that they were trailing him, but he held to a straight course so that his lights were never in a different place as their craft above swung to show its observers the red and then the green. ¡°Then we have found the man who is guilty!¡± exclaimed Dick. ¡°He was with Tommy Larsen, hired him to go out to meet the yacht!¡± ¡°What about Mr. Whiteside¡ªand Jeff?¡± Dick wanted to get to the bottom of a startling situation. ¡°Then that woman¡ªMimi¡ªcame back to rejoin Jeff!¡± argued Larry, and broke into a run. ¡°Come on, fellows!¡± ¡°Yes! There they are! Just a little below our level.¡± "I knew," Cairness said, turning to Landor after a very short silence, "that you and Mrs. Landor were somewhere along here. So I left my horse at a rancheria across the hill there," he nodded over his shoulder in the direction of the looming pile just behind, "and walked to where I saw the fire. I saw you for some time before I was near, but I ought to have called out. I really didn't think about startling you." "I rather thought that might be too much for even you," said Cairness. The Englishman lost his coolness. Again he rushed savagely at Shorty, with less care in his guard. Shorty evaded his mighty blow, and reaching up under his guard struck him on the chin so hard that the Englishman fell like an ox. "Deacon, these brothers and sisters who have come here with me to-night are, like myself, deeply interested in the moral condition of the army, where we all have sons or kinsmen. Now, can't you sit right there and tell us of your observations and experiences, as a Christian man and father, from day to day, of every day that you were down there? Tell us everything, just as it happened each day, that we may be able to judge for ourselves." She made a quick recovery, and Robert and Peter were christened at Easter-time. Naomi looked every inch the proud mother. Her slight figure had acquired more matronly lines, and she even affected a more elderly style of dress. For some time afterwards, proud and beloved, she really felt that motherhood was her vocation, and when in the course of the summer she[Pg 90] realised that her experiences were to be repeated, she was not so sorry as she had been before. She hoped desperately it would be a girl¡ªbut this time said nothing to Reuben. "Because you gave those things up of your free will¡ªthey were made to give them up by force. You've no right to starve and deny other people as you have to starve and deny yourself." "I'll make him pleased. You leave father to me for the future." "But I d?an't want you to waste your money." HoMEÄÚÉ伤Çéɧ±¬
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