While there has been lots (and I mean lots) of chatter over the new Google logo, there¡¯s something else happening over at Google that everyone needs to be aware of. As of September 1, Google¡¯s Chrome browser began blocking Adobe Flash ads, opting instead to favor HTML5. The move has been a long time coming and was brought on by security concerns.
What does this mean exactly? Currently, about 90% of animated ads are using Flash, but with this shift to HTML5, if a display ad has Flash, users will not be able to view it in a Chrome browser. This is actually something that Firefox did a few years ago, due also to security concerns within Flash. And Apple has never allowed Flash. With Chrome blocking Flash ads, agencies will need to begin designing in HTML5 if they want their ads to get traffic and ensure their audience gets the full experience.
So why does this matter in the big picture? There has been a dramatic shift in browser preference in the last decade. In 2008 Internet Explorer was king, cornering the market with 46% of browser usage. Since then, Chrome (which was introduced in September of 2008) has risen and consistently stayed at the top spot.
Reports show that last month Chrome dominated the space with 64% to Internet Explorer¡¯s 6.6%. Clearly Chrome isn¡¯t going anywhere (neither is Google), so making sure you¡¯re getting the most for your ad money is important. With a majority using Chrome browsers, followed closely by Firefox, you need to make sure any animated ads are designed and built in HTML5.
Next time, we¡¯ll talk about what you need to be cautious of when designing an (HTML5) ad and why mobile will play such a large part in that going forward.
¡°Our adventure is over and done with,¡± Dick said. ¡°It has gone ¡®poof¡¯ like a bursted soap bubble.¡± ¡°Let¡¯s lock up, here, and join Jeff,¡± suggested Sandy. From their cockpits Sandy and Dick watched the hydroplane. At cruising speed their airplane made nearly three miles to the hydroplane¡¯s one. Its mysterious occupant must know that they were trailing him, but he held to a straight course so that his lights were never in a different place as their craft above swung to show its observers the red and then the green. ¡°Then we have found the man who is guilty!¡± exclaimed Dick. ¡°He was with Tommy Larsen, hired him to go out to meet the yacht!¡± ¡°What about Mr. Whiteside¡ªand Jeff?¡± Dick wanted to get to the bottom of a startling situation. ¡°Then that woman¡ªMimi¡ªcame back to rejoin Jeff!¡± argued Larry, and broke into a run. ¡°Come on, fellows!¡± ¡°Yes! There they are! Just a little below our level.¡± "I knew," Cairness said, turning to Landor after a very short silence, "that you and Mrs. Landor were somewhere along here. So I left my horse at a rancheria across the hill there," he nodded over his shoulder in the direction of the looming pile just behind, "and walked to where I saw the fire. I saw you for some time before I was near, but I ought to have called out. I really didn't think about startling you." "I rather thought that might be too much for even you," said Cairness. The Englishman lost his coolness. Again he rushed savagely at Shorty, with less care in his guard. Shorty evaded his mighty blow, and reaching up under his guard struck him on the chin so hard that the Englishman fell like an ox. "Deacon, these brothers and sisters who have come here with me to-night are, like myself, deeply interested in the moral condition of the army, where we all have sons or kinsmen. Now, can't you sit right there and tell us of your observations and experiences, as a Christian man and father, from day to day, of every day that you were down there? Tell us everything, just as it happened each day, that we may be able to judge for ourselves." She made a quick recovery, and Robert and Peter were christened at Easter-time. Naomi looked every inch the proud mother. Her slight figure had acquired more matronly lines, and she even affected a more elderly style of dress. For some time afterwards, proud and beloved, she really felt that motherhood was her vocation, and when in the course of the summer she[Pg 90] realised that her experiences were to be repeated, she was not so sorry as she had been before. She hoped desperately it would be a girl¡ªbut this time said nothing to Reuben. "Because you gave those things up of your free will¡ªthey were made to give them up by force. You've no right to starve and deny other people as you have to starve and deny yourself." "I'll make him pleased. You leave father to me for the future." "But I d?an't want you to waste your money." HoMEÄÚÉ伤Çéɧ±¬
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