In-person marketing events are a useful tactic for B2B marketers, as they allow your organization to interact with attendees and spread awareness of your products and services. With so many events occurring in the marketing world, it is important to stand out and create an event that caters to your audience. If you position your event as merely promotional ¨C ¡°come and see our demo¡± ¨C not many people will be willing to spend the time and money to come. Instead, focus on giving attendees valuable content and insight through thought leadership. To have a successful B2B event, there are four ¡°P¡¯s¡± that you should keep in mind: purpose, plan, promotion and post-event.
1. Purpose
Before you begin planning an event, it is important to take a step back and think about your organization’s goals for the event. Are you looking to generate as many qualified leads as possible? Or maybe you want to use the event to better reach your existing customer base. Whatever your goals may be, it is important that they are set in place and are able to be measured once the event is complete.
2. Plan
With your organization¡¯s goals in mind, the next step is to begin planning your event. First, determine the format of event that you wish to hold. It can take place as a large conference, a seminar, a user meetup group or a ¡°lunch and learn.¡± Each of these formats have pros and cons depending on your specific goals.
In order to attract a larger number of attendees, it can be useful to host a guest speaker who is well-known in your industry. An industry expert will not only bring credibility to your event, but you can also leverage their influence to promote your event to their own audiences.
Also consider what you can do to entertain your attendees and create a unique experience for them. Perhaps you can have a social event the first night of your conference or maybe you invite prospects to attend a live performance hosted by your company.
3. Promotion
Promotion of an event is essential for successful registrations. The earlier you can begin promoting it, the better, especially if it requires a large commitment of time or money. Additionally, schedules fill up quickly, so it is important to get your event on attendee¡¯s calendars early.
There are many ways to promote your event. For the maximum impact, implement an integrated marketing approach utilizing multiple tactics such as email, social media, direct mail and phone calls from your sales team. Tip: Use a unique registration code for each marketing vehicle to track which performed best for future events.
4. Post-Event
While the activities before and during an event are important, the next steps after an event can help take your results from good to great. It is essential to follow up with any leads that were generated during the event (the sooner the better). Doing this soon after the event ensures that your company is still top of mind and that you are able to answer any questions that they may have.
Post-event activities can also extend the reach of your event. Utilize content that you gathered during your event such as photos, videos and presentation decks to further promote your event and attract more attention. Publishing this content online and promoting it through social media is a great way to extend the reach of your message. Additionally, this can encourage others to attend your next event.
To have a successful B2B event, it is important to be strategic before, during and after the event. There are many components that go into planning an event, so it is important to be well-organized and, if needed, consult an outside event planner. While hosting an event can take many hours of work, by focusing on the four P¡¯s of event marketing, you are more likely to have your efforts pay off by reaching and even exceeding your event goals.
Contact Launch Marketing?today to learn how we can help make your next event a success. And be sure to follow us on?Twitter?and?Facebook?to keep up to date with our insider marketing tips.
¡°Our adventure is over and done with,¡± Dick said. ¡°It has gone ¡®poof¡¯ like a bursted soap bubble.¡± ¡°Let¡¯s lock up, here, and join Jeff,¡± suggested Sandy. From their cockpits Sandy and Dick watched the hydroplane. At cruising speed their airplane made nearly three miles to the hydroplane¡¯s one. Its mysterious occupant must know that they were trailing him, but he held to a straight course so that his lights were never in a different place as their craft above swung to show its observers the red and then the green. ¡°Then we have found the man who is guilty!¡± exclaimed Dick. ¡°He was with Tommy Larsen, hired him to go out to meet the yacht!¡± ¡°What about Mr. Whiteside¡ªand Jeff?¡± Dick wanted to get to the bottom of a startling situation. ¡°Then that woman¡ªMimi¡ªcame back to rejoin Jeff!¡± argued Larry, and broke into a run. ¡°Come on, fellows!¡± ¡°Yes! There they are! Just a little below our level.¡± "I knew," Cairness said, turning to Landor after a very short silence, "that you and Mrs. Landor were somewhere along here. So I left my horse at a rancheria across the hill there," he nodded over his shoulder in the direction of the looming pile just behind, "and walked to where I saw the fire. I saw you for some time before I was near, but I ought to have called out. I really didn't think about startling you." "I rather thought that might be too much for even you," said Cairness. The Englishman lost his coolness. Again he rushed savagely at Shorty, with less care in his guard. Shorty evaded his mighty blow, and reaching up under his guard struck him on the chin so hard that the Englishman fell like an ox. "Deacon, these brothers and sisters who have come here with me to-night are, like myself, deeply interested in the moral condition of the army, where we all have sons or kinsmen. Now, can't you sit right there and tell us of your observations and experiences, as a Christian man and father, from day to day, of every day that you were down there? Tell us everything, just as it happened each day, that we may be able to judge for ourselves." She made a quick recovery, and Robert and Peter were christened at Easter-time. Naomi looked every inch the proud mother. Her slight figure had acquired more matronly lines, and she even affected a more elderly style of dress. For some time afterwards, proud and beloved, she really felt that motherhood was her vocation, and when in the course of the summer she[Pg 90] realised that her experiences were to be repeated, she was not so sorry as she had been before. She hoped desperately it would be a girl¡ªbut this time said nothing to Reuben. "Because you gave those things up of your free will¡ªthey were made to give them up by force. You've no right to starve and deny other people as you have to starve and deny yourself." "I'll make him pleased. You leave father to me for the future." "But I d?an't want you to waste your money." HoMEÄÚÉ伤Çéɧ±¬
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