Whether you¡¯re considering building a new website or revamping your own, to be competitive in the vast sea that is the web, you want to do everything you can to give yourself as much visibility as possible. Here are a few quick and easy steps to improve your website¡¯s organic search power.
1. Rewire your internal links.
Start with taking an inventory of your internal links. A simple tally will do¡ªwhich of your pages do you refer to most often? The more a page is linked to within your website, the higher it will rank in search engine results.
This is an example of an internal link on our website; it goes to our case studies page. Like this one, an internal link simply allows a visitor to jump to another place on your website.
Now answer the question: Which page of your website do you want ranked highest on search engine results? (Hint: It¡¯s probably not your contact page.) Is it services? Put some thought into it and rewire accordingly. 2. Use one line of code to redirect search engines to your advantage.
The thought process behind this is similar to turning on the heater in a big house: when you shut off the extra rooms, the more crucial ones heat up faster. Likewise, dropping a simple line of no-index code on your unimportant pages tells search engines not to waste time and energy on those pages. This allows the important pages to be read and indexed quicker, which is influential on page rankings.
If you don¡¯t know what you¡¯re doing¡ªask an expert to do this for you. The same way this code can help you when used well, it can hurt you when used improperly.
3. Use semantic elements.
The previous step involved adding code. This step asks: Is your site¡¯s existing code optimized for SEO? A good check is asking your developers if your website is utilizing the simple HTML 5 feature of semantic elements. HTML 5 has a way of tagging certain elements as important (<h1> or <main>) and tagging others as unimportant (<footer> or <nav>). There¡¯s a chance this was utilized in your web code and there¡¯s a chance that it¡¯s not. Again, unless you know a bit about code, you¡¯ll need to ask your developer. This is the same principle as utilizing no-index code on your other pages: if you can redirect page rank bots to the right place, your website has a much greater chance of ranking higher up for organic search.
Do you have other SEO tips and tricks to share? We¡¯re all ears! Drop us a comment below.
If you have SEO questions, please don¡¯t hesitate to contact Launch. Meet our seriously talented team of account managers, read more of our expertise on SEO or PPC, and like us on Facebook or follow us on Twitter to get Marketing Tips like these delivered to your newsfeed daily.
¡°Our adventure is over and done with,¡± Dick said. ¡°It has gone ¡®poof¡¯ like a bursted soap bubble.¡± ¡°Let¡¯s lock up, here, and join Jeff,¡± suggested Sandy. From their cockpits Sandy and Dick watched the hydroplane. At cruising speed their airplane made nearly three miles to the hydroplane¡¯s one. Its mysterious occupant must know that they were trailing him, but he held to a straight course so that his lights were never in a different place as their craft above swung to show its observers the red and then the green. ¡°Then we have found the man who is guilty!¡± exclaimed Dick. ¡°He was with Tommy Larsen, hired him to go out to meet the yacht!¡± ¡°What about Mr. Whiteside¡ªand Jeff?¡± Dick wanted to get to the bottom of a startling situation. ¡°Then that woman¡ªMimi¡ªcame back to rejoin Jeff!¡± argued Larry, and broke into a run. ¡°Come on, fellows!¡± ¡°Yes! There they are! Just a little below our level.¡± "I knew," Cairness said, turning to Landor after a very short silence, "that you and Mrs. Landor were somewhere along here. So I left my horse at a rancheria across the hill there," he nodded over his shoulder in the direction of the looming pile just behind, "and walked to where I saw the fire. I saw you for some time before I was near, but I ought to have called out. I really didn't think about startling you." "I rather thought that might be too much for even you," said Cairness. The Englishman lost his coolness. Again he rushed savagely at Shorty, with less care in his guard. Shorty evaded his mighty blow, and reaching up under his guard struck him on the chin so hard that the Englishman fell like an ox. "Deacon, these brothers and sisters who have come here with me to-night are, like myself, deeply interested in the moral condition of the army, where we all have sons or kinsmen. Now, can't you sit right there and tell us of your observations and experiences, as a Christian man and father, from day to day, of every day that you were down there? Tell us everything, just as it happened each day, that we may be able to judge for ourselves." She made a quick recovery, and Robert and Peter were christened at Easter-time. Naomi looked every inch the proud mother. Her slight figure had acquired more matronly lines, and she even affected a more elderly style of dress. For some time afterwards, proud and beloved, she really felt that motherhood was her vocation, and when in the course of the summer she[Pg 90] realised that her experiences were to be repeated, she was not so sorry as she had been before. She hoped desperately it would be a girl¡ªbut this time said nothing to Reuben. "Because you gave those things up of your free will¡ªthey were made to give them up by force. You've no right to starve and deny other people as you have to starve and deny yourself." "I'll make him pleased. You leave father to me for the future." "But I d?an't want you to waste your money." HoMEÄÚÉ伤Çéɧ±¬
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