Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included. From activities to deadlines and key players involved, there are a lot of factors that go into created an integrated marketing plan. This process of developing an integrated marketing plan outlines the strategic goals your company has during a specific time period, the marketing activities that your company will conduct in order to reach these goals and a detailed budget. When building an integrated marketing plan, it is important to answer these questions to ensure that your marketing plan focuses on strategic goals rather than tactical implementation.
1. What are Your Goals?
When building an integrated marketing plan, it is important to first take a look at your short-term and long-term sales (revenue) goals. Next, you can determine the number of leads you need to generate. Based on previous conversion rates and average deal size, you can determine the number of leads you will need to reach these goals.
Once you have determined how much revenue you want to generate and how many leads you want to obtain in a specific time period, it¡¯s time to consider the budget. Budget is one of the most crucial factors in the formation of an integrated marketing plan. A specific budget can allow, or limit, you to planning and executing certain marketing activities. It is important to think strategically and keep your ultimate goals in mind while building out your budget. Doing this effectively will allow you to build a marketing plan that will generate leads, revenue and brand awareness.
3. How Can You Achieve Them?
Once you have determined your goals, as well as the number of leads that you need to generate in order to reach those goals, you will then need to determine what marketing activities will aid in the lead generation process. Certain marketing efforts are more effective, depending on the audience and goals. Determining what marketing activity will best reach the prospects you want to turn into leads is a must. Without this, an unclear and unaligned marketing strategy will be detrimental to achieving the goals that are set. Consider the different marketing channels you can use to reach those goals, as well as your audience¡¯s likes and preferences. Your integrated marketing plan should scope these activities all while remaining within budget and the time constraints that were given.
4. How Can We Measure the Results?
After the completion of the time range the integrated marketing plan was scoped for, it is essential to measure your results to understand if you hit revenue and lead goals. Skipping this part of the process can lead to unanswered questions and data that is not analyzed. Having the ability to know if you hit your goals, or not, can help you in the next marketing plan or campaign you create. Plus, if you missed revenue or lead generation goals, you will have to evaluate what caused this to happen.
By taking the time to think strategically when developing your marketing plan, you help to ensure that your campaigns contribute to reaching your organization¡¯s revenue goals while also aligning with your organization¡¯s key messaging. Read more about developing a successful marketing plan in this article.
Need help developing your organization¡¯s?integrated marketing plan or even your integrated marketing for a product launch??Contact Launch?today! We are a B2B marketing agency in Austin providing B2B tech marketing services. Be sure to follow us on?Twitter?and LinkedIn or like us on?Facebook?to stay up-to-date on the latest marketing tips and trends.
¡°Our adventure is over and done with,¡± Dick said. ¡°It has gone ¡®poof¡¯ like a bursted soap bubble.¡± ¡°Let¡¯s lock up, here, and join Jeff,¡± suggested Sandy. From their cockpits Sandy and Dick watched the hydroplane. At cruising speed their airplane made nearly three miles to the hydroplane¡¯s one. Its mysterious occupant must know that they were trailing him, but he held to a straight course so that his lights were never in a different place as their craft above swung to show its observers the red and then the green. ¡°Then we have found the man who is guilty!¡± exclaimed Dick. ¡°He was with Tommy Larsen, hired him to go out to meet the yacht!¡± ¡°What about Mr. Whiteside¡ªand Jeff?¡± Dick wanted to get to the bottom of a startling situation. ¡°Then that woman¡ªMimi¡ªcame back to rejoin Jeff!¡± argued Larry, and broke into a run. ¡°Come on, fellows!¡± ¡°Yes! There they are! Just a little below our level.¡± "I knew," Cairness said, turning to Landor after a very short silence, "that you and Mrs. Landor were somewhere along here. So I left my horse at a rancheria across the hill there," he nodded over his shoulder in the direction of the looming pile just behind, "and walked to where I saw the fire. I saw you for some time before I was near, but I ought to have called out. I really didn't think about startling you." "I rather thought that might be too much for even you," said Cairness. The Englishman lost his coolness. Again he rushed savagely at Shorty, with less care in his guard. Shorty evaded his mighty blow, and reaching up under his guard struck him on the chin so hard that the Englishman fell like an ox. "Deacon, these brothers and sisters who have come here with me to-night are, like myself, deeply interested in the moral condition of the army, where we all have sons or kinsmen. Now, can't you sit right there and tell us of your observations and experiences, as a Christian man and father, from day to day, of every day that you were down there? Tell us everything, just as it happened each day, that we may be able to judge for ourselves." She made a quick recovery, and Robert and Peter were christened at Easter-time. Naomi looked every inch the proud mother. Her slight figure had acquired more matronly lines, and she even affected a more elderly style of dress. For some time afterwards, proud and beloved, she really felt that motherhood was her vocation, and when in the course of the summer she[Pg 90] realised that her experiences were to be repeated, she was not so sorry as she had been before. She hoped desperately it would be a girl¡ªbut this time said nothing to Reuben. "Because you gave those things up of your free will¡ªthey were made to give them up by force. You've no right to starve and deny other people as you have to starve and deny yourself." "I'll make him pleased. You leave father to me for the future." "But I d?an't want you to waste your money." HoMEÄÚÉ伤Çéɧ±¬
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