Google has taken over the world (wide web). Other search engines like Bing and Yahoo are popular as well, but Google is used by nearly 88% of the global population, making it the top search engine. Search engines monitor and make all the calls when it comes to several areas of an online presence including advertising, placement, search results and more. So, if Google has their eye on all things internet-related, they must have an eye on your social media accounts too, right? It raises the question, ¡°Do my social media efforts impact my?search engine optimization (SEO) performance?¡±
In short, many things impact SEO, and it is always a good idea to keep SEO best practices in mind when planning and executing other marketing activities, including social media. To help optimize your social media posts to improve search engine performance, check out these three strategies.
1. Utilize Relevant Keywords in Posts
Typically, social media posts are written with the hopes of gaining impressions and engagement. For example, you might write a post that says ¡°Looking for more ways to A/B test? Have you tried these tactics?¡± This is a very simple way to write a post and in most instances will suffice. But to take it an extra step, think about including keywords to encourage tagging and indexing from the thousands of Google crawlers, which can help SEO performance. With this in mind, your post might be written more along the lines of ¡°Looking for more ways to generate a higher CTR using A/B testing for your display ads? Get tips that drive B2B tech ads to the final destination.¡±
It might not seem like a big difference but look at the keywords in both examples. While the first is clear and concise, it does not necessarily utilize relevant keywords. The second post focuses on the keywords ¡°A/B testing¡± and ¡°B2B tech.¡± This signals to Google and other search engines that is what your post is about. It¡¯s better to narrow a post and catch the attention of the right audience, gaining engagement and possibly a conversion rather than gaining a few clicks that mean little from a conversion standpoint.
SEO Tip #1: Build a list of keywords that are relevant to your company and product/service offering and weave them throughout social media posts.
Generating website traffic is important. If you are familiar with Google Analytics, you also know that you can see what sources your traffic is coming from. For example, direct traffic (which means people type in your website address directly into the search bar) or organic search (which means someone searches for a keyword or phrase and your website shows up as an option on the search engine results page). Social referral means that someone was brought to your website from social media, whether it be from a post or a link in a profile. What are some ways to increase social referral traffic? Here are a few:
Be consistent in your daily and weekly postings on your company content
Always promote and include links to your content
Promote content on all social media platforms (e.g. LinkedIn, Facebook, Twitter)
SEO Tip #2: Include links throughout content pieces and on social media to drive traffic to your website.
3. Optimize Your Profile Page
Once a profile page or social media account is set up, it is oftentimes forgotten about. Social media platforms periodically update their features and functionalities but you can miss out on several opportunities if you fail to take advantage of the updates. There are many components of a profile page, some platforms allow for more detailed information than others, but it is important to be on the lookout for where you can update when appropriate and with the right language, keeping in mind SEO and relevant keywords. Here are a few things to consider updating in your profile to improve SEO:
CTA buttons
Profile/page description or bio
Links in the page info section
SEO Tip #3: Weave relevant keywords into profile descriptions.
Social Media and SEO: A Powerful Duo
B2B marketers know how important SEO is. With the constant evolution and advancements in search engines, data and more, it should always be top of mind to incorporate keywords and other SEO best practices when possible, especially on social media. Keeping in mind these three ways to optimize social media for SEO can little by little improve search engine and overall business performance.
¡°Our adventure is over and done with,¡± Dick said. ¡°It has gone ¡®poof¡¯ like a bursted soap bubble.¡± ¡°Let¡¯s lock up, here, and join Jeff,¡± suggested Sandy. From their cockpits Sandy and Dick watched the hydroplane. At cruising speed their airplane made nearly three miles to the hydroplane¡¯s one. Its mysterious occupant must know that they were trailing him, but he held to a straight course so that his lights were never in a different place as their craft above swung to show its observers the red and then the green. ¡°Then we have found the man who is guilty!¡± exclaimed Dick. ¡°He was with Tommy Larsen, hired him to go out to meet the yacht!¡± ¡°What about Mr. Whiteside¡ªand Jeff?¡± Dick wanted to get to the bottom of a startling situation. ¡°Then that woman¡ªMimi¡ªcame back to rejoin Jeff!¡± argued Larry, and broke into a run. ¡°Come on, fellows!¡± ¡°Yes! There they are! Just a little below our level.¡± "I knew," Cairness said, turning to Landor after a very short silence, "that you and Mrs. Landor were somewhere along here. So I left my horse at a rancheria across the hill there," he nodded over his shoulder in the direction of the looming pile just behind, "and walked to where I saw the fire. I saw you for some time before I was near, but I ought to have called out. I really didn't think about startling you." "I rather thought that might be too much for even you," said Cairness. The Englishman lost his coolness. Again he rushed savagely at Shorty, with less care in his guard. Shorty evaded his mighty blow, and reaching up under his guard struck him on the chin so hard that the Englishman fell like an ox. "Deacon, these brothers and sisters who have come here with me to-night are, like myself, deeply interested in the moral condition of the army, where we all have sons or kinsmen. Now, can't you sit right there and tell us of your observations and experiences, as a Christian man and father, from day to day, of every day that you were down there? Tell us everything, just as it happened each day, that we may be able to judge for ourselves." She made a quick recovery, and Robert and Peter were christened at Easter-time. Naomi looked every inch the proud mother. Her slight figure had acquired more matronly lines, and she even affected a more elderly style of dress. For some time afterwards, proud and beloved, she really felt that motherhood was her vocation, and when in the course of the summer she[Pg 90] realised that her experiences were to be repeated, she was not so sorry as she had been before. She hoped desperately it would be a girl¡ªbut this time said nothing to Reuben. "Because you gave those things up of your free will¡ªthey were made to give them up by force. You've no right to starve and deny other people as you have to starve and deny yourself." "I'll make him pleased. You leave father to me for the future." "But I d?an't want you to waste your money." HoMEÄÚÉ伤Çéɧ±¬
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