Creating successful B2B campaigns and content to support them can be a heavy lift. It requires a lot of moving pieces that, when put together, build a strong campaign. It demands the right blend of integrated elements to reach and captivate target audiences. However, simply reaching an audience is just the beginning of the journey. To truly stand out and make an impact, the campaign content must serve prospects at each phase of the buyer¡¯s journey to earn engagement and win business.
Our Approach to B2B Campaign and Content Development
Tailor Campaigns and Content
At Launch Marketing, we understand that content marketing and campaigns are two vital B2B marketing components. We also understand that no two businesses are the same. To ensure campaigns and content pieces that resonate, we tailor our approach and craft each asset to meet your specific goals and audience profile.
Formulate Impactful Strategy
Launch follows a simple, yet effective framework that ensures we formulate the right campaign and content strategy to increase brand presence, support thought leadership and drive lead generation. We help you decide the type of campaign and the content mix that will bring the most value to your organization.
Execute Comprehensive Plan
Whether it is a social media, PPC, direct mail or an ABM campaign, Launch will start with ideation and work through execution to deliver a comprehensive, results-oriented campaign and the content needed to support it. Focused on delivering impactful content to the right audience, the Launch team will ensure each campaign hits your organization¡¯s lead and revenue goals.
Why Choose Launch Marketing for Campaign and Content Development Services?
Launch Marketing has delivered award-winning content creation and campaign development/execution services for B2B clients since 2001. With clients including ADT, Austin Electric Vehicles, Akamai, Arena Solutions, Digital Pharmacist and Planview, our experts are highly skilled in forming content strategies and campaigns that are proven to convert.
Recommended Content and Resources
Apply the best practices that fuel an effective content marketing strategy. Download the eBook.
Get the leader’s roadmap for elevating the impact of your B2B marketing efforts. Download the eBook.
“Launch helped us crack the code on getting the expertise of our team onto paper! I say that having tried many other options without success. Using an interview approach minimizes the time needed from our subject matter experts and has definitely streamlined and fast-tracked our ability to convey advice to our clients and prospects alike. The results have exceeded our expectations. I highly recommend other firms work with Launch and try this process out to enhance your own content development.”
Ellen Wood, CEO, vcfo
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